Polish Institute Vienna
Polish culture weeks
comm:unications created an interactive 360° campaign for the Polish Institute Vienna, in the context of the 100th anniversary of the restoration of Poland’s independence. The goal was to bring Austrians and Polish people closer to one another, online as well as offline. The project brings world-renowned Polish people, such as Fryderyk Chopin, Maria Skłodowska-Curie and Pope John Paul II. onstage and presents facts from the fields of history, culture and art.
For the interactive campaign the hashtag #PL100, posters for print and the digital use were created. Further, a five-minute video was produced, featuring long-time cooperation partners of the Polish Institute Vienna like Volkstheater Vienna, Porgy & Bess and The Museum of Military History. The campaign launch took place end of September in the course of a press conference.
30 print and online clippings with a total reach of around 18 mio. were created.