100 years Panasonic – press trip
To celebrate Panasonic’s 100th birthday, comm:unications organized an exclusive press trip to Japan for magazine „trend“.
In the electronics groups country of origin the journalist was able to get a personal view on the 100-year success story. Besides the attendance of the „100 year celebration“ in Tokio, a tour through the newly reopened „Panasonic Konosuke Matsushita museum“ – dedicated to the Panasonic founder – as well as the visit to the Panasonic center in Osaka, a mandatory visit of the Panasonic Sustainable Smart Town in Fujisawa, including exclusive interviews couldn’t be missed.
Outcome: 3 pages of an exclusive story featured in magazine „trend“, online article included.