COLGATE PALMOLIVE
Palmolive Flower Lunch
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To present Palmolive’s newest products to selected beauty & lifestyle journalists and influencers, comm:unications organized the „Palmolive Flower Lunch“ at Zweigstelle, one of Viennas most creative florists. As VIP guest, singer Zoe Straub revealed her beauty secrets and gave useful tips for optimum skin care.
And in the end the visitors could use their creativity and handcraft at the Flower-Workshop, where they could create their very own flower bouquet.
Besides the conception, organization and execution of the event, comm:unications handled the complete media management – including invitations, press kits, pictures as well as interviews and media monitoring.
Outcome: around 20 selected media and influencers at the event, over 7 million views and more than 71.000 Euro advertising value.
