STEIERMARK TOURISMUS (STYRIAN TOURISM BOARD)
Styrian Spring 2018
The comm:unications Team supported Steiermark tourism board with media work in 2018 for the 22nd Styrian Spring on Vienna Rathausplatz.
The event, which took place from 5th to 8th of April, attracted 175.000 visitors. One oft he aims of the event is to raise the interest of viennese people on a holiday in Styria.
comm:unications was in charge for strategic PR, a press conference before the start of the event, a clear positioning of Styria as a holiday destination, story telling and wording.
Outcome: 180 clippings from March to April 2018 with a total reach of 160 million views.