There is hardly any time of year that is more emotional, atmospheric, and communicative than Advent. For brands and companies, it is the perfect opportunity to create closeness and attention with creative communication measures.

Artificial intelligence has become indispensable. In this context, two new abbreviations are also circulating in the context of SEO, search engine optimisation: GEO and LLMO. These refer to the optimisation of websites and content for AI-generated search results with ChatGPT, Gemini, Perplexity and the like. A third of users now use AI tools instead of search engines – so it's high time to take a closer look at GEO and LLMO. The comm:unications team not only explains the terms, but also provides tips on how to use them.

Search engine optimisation (SEO) is an indispensable tool for increasing your company's online visibility and reaching more potential customers. And it pays off: over 90 per cent of all online experiences begin with a search engine query – and the majority of users stay on the first results page. With these six tips, we at comm:unications show you how to significantly strengthen your online presence.