Football for Friendship
The goal of Gazprom’s youth project, in which year for year 24 soccer clubs from all continents participate, is to promote tolerance and friendship between different cultures. In both 2015 and 2016, comm:unications was commissioned with the entire PR. By means of perfectly coordinated PR measures, “Football for Friendship” was a full success in this country as well. Hundreds of media reports, a trophy for Austria and a photo of the winners with Franz Beckenbauer raised cheers both from local soccer fans and from our client Gazprom.