“Coffee for a smile”
Drink coffee and still have gleaming white teeth? “Colgate Whitening” toothpaste makes it possible! comm:unications put it to the test and organised a strong-impact sampling and PR event in Vienna’s Museum Quarter. Under the motto “Coffee for a Smile”, a cool coffee bike, excellent coffee and convenient Colgate Whitening give-aways provided for maximum attention.
An outstanding media resonance was achieved in combination with social media engagements and individual media and public relations.